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9 Reasons your Business needs an Explainer Video

5 December 2019, Thursday |

Over the last few years, explainer videos have gotten quite popular because of their ability to deliver important messages to customers in a very short time. An explainer video will describe your product or service to a customer within seconds! It is an effective way to market your product or service.

Also, a lot of companies are using explainer videos today because they are visually appealing and engaging. Videos are the most effective communication tools because humans easily absorb information visually and auditorily. Therefore, these videos use storytelling to capture the attention of targeted audiences and keeps them watching until they absorb all the information you intend to pass across.

Now, let’s take a look at how an explainer video can help your business grow. Here are 9 reasons why you should consider incorporating explainer videos into your marketing strategy.

  1. Higher Conversion Rate
    It’s not easy convincing people to buy a product. That’s why you need an explainer video to make the process easier. Explainer videos will show the customer the benefits of the product and how it works. Research has shown that a majority of prospective customers who visit your website will most likely purchase your product service after watching an explainer video. Furthermore, with an explainer video, you can take a survey to see if people are interested in a product. As people watch the videos on your website, you will get insights and statistics showing what is popular among the audience. With this kind of information, you can make the necessary changes to your marketing strategy.
  2. Clearly Defines The Product
    Each customer is different. Some may not understand what a product is about but an explainer video could give them a step by step guide and clearly show them how to use the product. Customers are more interested in how your product can benefit them. In the explainer video, you can highlight all the benefits of your product and convince the customer to buy your product.
  3. Increased Interest In Your Product
    Explainer videos are good marketing videos. These days, most business owners market their products on social media because it is faster and more cost-effective. People on social media prefer video content to text or any other form of content. You can capitalize on this. When you use an explainer video to promote your product or service, people will watch the video and in no time, you’ll receive a ton of inquiries from people who are interested in your product.
  4. Increases Google Ranking
    Adding an explainer video to your website will give your company a high organic ranking and strong search engine presence. That is because videos provide your website a greater chance of ranking on Google’s front page.
    However, remember that search engines cannot read videos. So, if you want your explainer video to help increase your Google ranking, you need to enhance the text associated with the video by using titles, meta descriptions, tags, etc.
  5. Website Traffic Is Increased
    Website traffic can be used to determine if a business is doing well or not. It is a clear indication of how much impact your business is making in the online market space. An explainer video can help you increase your website traffic, especially if the video gets very popular. A lot of big brands have gained huge traffic from marketing videos that went viral.
    Here is how it works. When you share your marketing video to different video platforms, people will watch them and eventually return to your website to make a purchase. You can add a link to your video so that people can easily purchase your product after your explainer video has properly educated them on the product.
  6. Helps To Make To Company Memorable
    People tend to remember what they see, much more than what they hear. With an explainer video, you can easily let a customer know what your brand represents. Creating videos about your products and services will make your brand stand out from your competitors and help your customers remember what your product offers.
    If you do this successfully, customers will always return.
  7. Captures The Attention Of Customers
    These days, the attention span of a customer is very short. The market is flooded with hundreds of businesses offering the same products or services, and as a result, customers have a wide variety of options to choose from.
    So how do you get a customer’s attention in the fast-paced world of marketing?
    With an explainer video, you will be able to achieve that perfectly! Investing in a marketing video will make you unique and therefore, customers would want to associate with your brand. You need to ensure that the video is engaging enough to keep the prospective customer interested until they eventually buy your product or service.
  8. Can Be Shared Easily
    When it comes to marketing your business using videos, there are so many platforms available. Some of the most popular video platforms are YouTube, Facebook, Instagram, Vimeo, etc. They make it easy for you to share videos with friends.
    Now imagine if a customer shares your video with a friend, family member, and colleague. Within a short time, your marketing video will get a tons of views and may even end up going viral.
    Remember to create an engaging marketing video because people love to share interesting content.
  9. Highlights Your Brand Values
    In marketing videos, you get the opportunity to tell a prospective customer all about your brand’s values and goals. An explainer video helps customers to learn what you stand for and to show them that your brand is not only doing business for the sake of money.
    Also, the type of video you put out shows the customer how much you know about your field and your level of expertise. If you do a good job in the marketing video, people will trust your brand and ultimately leading to more sales.

Finally, now you know how important an explainer video is to your business. You also need to know that the most effective marketing videos are made by professionals. At Pyro Media, we make marketing videos that will help you convert. Contact us today to let us create an engaging video for your business.

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