Challenges / Solutions
- The primary challenge was to bridge the gap between a flat brand mark and a functional video asset, ensuring the motion style authentically reflected highly specific industry “vibes,” ranging from the grit of professional wrestling to the clean professionalism of corporate tech and the nostalgia of retro gaming.
- We implemented a hybrid technical workflow, combining 3D modeling in Cinema 4D for physics-based effects (explosions, crystals, and debris) with precise 2D layering in After Effects and Illustrator.
