Pyro Media Studio

35 Buckingham Terrace Westville, Durban, 3629

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0645006749

Animated marketing advert, character animation, live video, visualization, comics, illustration, superhero, themed commercial, hygienic floor insulation video, mixed media advertising video, comic book style animation, healthier living insulation (HLI), animated marketing, company advert

The video uses 2d character animation, inspired by comics and live footage for an advert installing hygienic and dust-free floor insulation for homes.

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Top Carpets- 2d Animated Advert

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The Brief

The video uses a mix of 2d character animation and live video to show an epic adventure between good an evil. We produced this advert for a company that installs hygienic and dust free floor insulation for homes. The concept was that the product as called healthier living installation (HLI) which prevented dust mites from living in the carpet. The visuals were inspired by Marvel comics and star wars to go with the current popular trend of superhero movies.

Client Info
Top Carpets and Floors
Durban, South Africa

Top Carpets & Floor, based in Durban, is a premier flooring solutions provider serving both residential and commercial clients. Specializing in supplying and installing high-quality carpets, vinyl, laminate, hardwood, and tiles, combining exceptional craftsmanship with durable materials.

Key role
  • 2d Animation
  • Video Editing
  • Visual Effects
Challenges / Solutions
  • Top Carpets & Floors wanted to highlight their Healthier Living Installation (HLI), a floor insulation system designed to create hygienic, dust-free homes.
  • The challenge was to communicate the invisible benefits of HLI such as preventing dust mites from living in carpets in a way that felt both engaging and memorable. expectations and were consistent with brand identity.
  • Inspired by Marvel comics and Star Wars, the video depicted an epic battle between good (the HLI system) and evil (dust mites as villains).
Outcomes
  • This hybrid approach allowed the technical product to be showcased in a visually exciting and emotionally resonant way.
  • By aligning with popular superhero themes, the campaign resonated strongly with homeowners and families, reinforcing Top Carpets & Floors’ positioning as both innovative and customer-focused.

Looking for a professional video ?​​

If you are looking into using 3D animation to boost your business, to train and educate, or to showcase a new product or concept, make sure you go with a reputable and professional digital media agency. We at Pyro Media offer top notch solutions to your animation needs. We do this within budget, with reliable turnaround times, and with a passion for bringing your ideas to life.

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If you like this video, we can do one for you too. We are ready to make your dream a visual reality.

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